WaitApp by mobully

What is WaitApp?

WaitApp is the only two-way text messaging system for restaurants and also provides the best method for collecting customer data to optimize your digital marketing.  It a web-based application for managing wait lists, reservations and mobile marketing that works on any browser (tablet or PC) with no monthly fee, no per reservation fee, no per user fee – just pay per text message used.

WaitApp simplifies and streamlines your host functions, increasing turns and reducing no shows and lost table time.  WaitApp advantages include:

  1. Replacing expensive guest pager systems with low cost table ready text messages;
  2. Replacing old fashioned reservations books with a free electronic reservation book;
  3. Creating a two-way channel of communications with your guests;
  4. Increasing accuracy of quote times by data mining actual wait history; and,
  5. Building customer database for highly targeted mobile marketing

Information is power – WaitApp turns your waiting list into a database of repeat business

To increase your chance for success you need to know who your customers are, how often they come in, what days and times they come in, how long it has been since they last visited, etc. so that you can better market your restaurant and create valuable loyalty programs for long-term profitability.

Current pager and paper systems are a complete failure.  The most efficient method to capturing customer data is to ask for the guest’s mobile number so you can text them a reservation reminder and/or when their table is ready.

WaitApp turns your wait list and reservation functions into the most powerful and effective method for capturing customer information and building a database for retention marketing and loyalty programs.

WaitApp’s patented two-way text messaging

mobully’s patented WaitApp is the only true two-way text messaging system available.  Other mobile companies can send a text message but why settle for one-way alerts when you can have so much more? Mobile subscribers have an expectation that if they receive a text they should be able to reply but only WaitApp allows guests to text back at any time to confirm reservation, inquire about wait list times, check the status of a place on the list, modify a party size, ask questions or get directions.  Opted-in guests can even text back weeks or months later to reach the host instantly to inquire about wait time or reservations.

Free reservation management program included

The WaitApp’s optional reservation management system automates reservations reminders to reduce no shows and late arrivals while increasing table turns. Guests can text back to confirm or modify the reservation in seconds or can reply DROP at any time to cancel reservation or a place on an active wait list.

WaitApp lets you determine how many reservations to allow each 15 minute time period and keeps track of no shows for each guest.

Simple campaign manager – at your fingertips

WaitApp comes with a very easy to use outbound text messaging campaign creator that gives you complete control over the timing of your message for maximum impact.  Unlike other campaign services, guests are free to reply to your campaign messages to ask questions, set up reservations, check on wait times or add themselves to the wait list without having to call the restaurant and deal with a confusing IVR system, voice mails, waiting for return phone calls and the ambient noise near the host area.

Top-of-mind awareness is critical in restaurant marketing and over 90% of text messages are read within 15 minutes, most within seconds.  WaitApp allows restaurants to send a text at 5:15 PM when many people are in the process of deciding where to dine that evening or at 11:45 AM when they are making up their minds about lunch.

As you build up your opt-in database and customer history WaitApp will allow you to target guests based on frequency of visits, date since last visit, timing of visits (lunch, dinner, weekends), etc. to help you more precisely target the right offer or message to the right guest.

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