Restaurant Marketing | Restaurant Text Messaging


NEWS

Online and Mobile Device Marketing Spurs 926 Million Restaurant Visits

Ryan @ June 2nd, 2012

Online marketing affected 6% of restaurant visits in the first quarter of 2012, accounting for a total of 926 million visits, according to The NPD Group. Those 6% of restaurant visits were responsible for 8% of all restaurant spending in that time period, and the portion of revenue generated by online and mobile restaurant marketing is predicted to grow. As customers increasingly choose SMS over email and voice calls as preferred pharmacy online methods of communication, successful restaurant marketing will migrate from online to mobile platforms. As the trend towards mobile marketing grows, WaitApp from mobully is ahead of the curve.

Restaurant text messaging goes two ways with WaitApp

WaitApp is a simple, easy-to-use iPad application that provides functionality for 2-way restaurant text messaging. Restaurants can send their opt-in customers marketing text messages in real time and natural language, targeting the specific times that their guests will be most receptive, such as scope of pharmacy in canada 11AM, before the lunch rush, or 4PM, before Happy Hour. But WaitApp’s mobile marketing system isn’t limited to one way coupons or offers; instead, opt-in guests can reply back, or initiate a new conversation with a restaurant — say, to make

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reservations, ask questions, request specials, add themselves to

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the wait list, etc. — days, weeks, or months after their most recent visit. That’s because each opt-in customer gets a unique short code to use to text tadalafil 20 mg como tomar a restaurant they way they would with any phone number. The short code requires no timing algorithm, and never expires.

Online restaurant marketing

Market research company NPD has released new data from its ongoing CREST research, which continually tracks over 400,000 consumer visits per year at commercial and non-commercial foodservice establishments. Online marketing manifests via websites and smartphone applications. Restaurant marketing messages that impacted customer visits were broken down by NPD as follows:

  • 37%: Deals or special offers
  • 30%: Menu details
  • 27%: General information
  • 14%: Recommendations and/or reviews
  • 13%: Location
  • 12%: Loyalty program
  • 10%: buy cialis online uk Pre-order meals online
  • 10%: Nutritional information
  • 20%: Other

Out of all the restaurant visits that were impacted by

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online marketing, 26% were by first-time visitors. That percentage is greater by over two times the average number of new visits to a restaurant. NPD also indicates that customers who are activated by online restaurant marketing are more likely to return visit than those who have not been influenced by online marketing. “The influence of online marketing on restaurant demand is expected to continue to increase,” says

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Bonnie Riggs, an NPD restaurant industry analyst. “It’s no longer a question of if online marketing should be a part of a restaurant operator’s overall marketing plan; it’s a must-have.”

WaitApp = mobile restaurant marketing + wait list management

WaitApp not only revolutionizes mobile marketing for restaurants, but is also transforms the way restaurants manage their nightly wait lists. buy generic cialis professional With WaitApp, owners can do away with clunky, obsolete restaurant pagers. With a few keystrokes, hosts and managers can text guests when their table is ready, freeing customers to wait for a table wherever they please —

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